A Guide To Google’s Knowledge Graph
The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information objects that can be uniquely defined.
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As marketers, all of this stuff matters. Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. What’s more, it’s crucial to be adaptable the Google algorithm has changed a lot over the years, and will continue to do so as it becomes even more user-friendly.