Social Media Marketing

Social Media Marketing

Aravali Social Media Marketing Services

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

Purpose of SMM

Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

social media marketing

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Thrive’s social media marketing experts.

What Is Social Media Marketing? –

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

Social Media Marketing

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.


Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty. Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:

social media marketing
social media marketing

Benefits of SMM

Below are the benefits of Social Media Marketing

  • Better Online Exposure
  • High Search Rankings
  • Audience Targeting
  • Improved Customer Reach
  • Complete Brand Control
  • Enhanced Customer Trust
  • Multiple Marketing Opt
  • Increased Profitability
Better Online Exposure -

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

High Search Rankings -

Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

Specific Audience Targeting -

No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

Improved Customer Reach -

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

Complete Brand Control -

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.

Enhanced Customer Trust -

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.

Multiple Marketing Options -

Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.

Increased Profitability -

Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses. Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Thrive’s social media marketing services and get more people to advocate for your brand! Contact our social media marketing firm now to learn more about how to use social media for marketing.

Social Media Marketing

  • These are the 5 main types of ads that you can run on 2 distinct networks, i.e, Search Network and Display Network.
  • Ads that are shown on the search engine result page fall under the search network. You can show text and shopping ads here.
  • Ads that are shown on the Google partnered websites fall under the display network. You can show text, image, and video ads here.
  • Search engine marketing has undoubtedly revolutionized the way ads are targeted, allowing many businesses to gain more exposure and reach a larger audience.
  • Social Media Marketing

    SMM Services We Offer

    Learn more about how to use Social Media Marketing -- and optimization -- to scale a growing online business

    Social Networks

    Social networking sites help people connect with each other and offer a multitude of ways for different brands to attract individuals. Users can share their thoughts, form groups based on their interests.

    Discussion Forum

    iscussion forums encourage people to answer each other's questions and share ideas and news. Many of these social media sites focus on posing questions to solicit the best answer; answering them correctly and honestly.

    Image Sharing

    These social media sites let people share photos and related content. They offer a platform to start conversations, inspire creativity, make products seem more appealing and encourage customers to talk about your brand.

    Bookmarking networks

    Bookmarking networks are platforms where users save different ideas, articles, posts and other content for later use. Many people also share links to lists of online resources.


    These social media networks give you a place to publish your thoughts on your job, current events, hobbies and more. You can enjoy many of the benefits of having your own blog without having to host it on your own website.

    Consumer review

    These sites display customers' reviews of businesses, giving users a full perspective of the type of services and products offered and the overall satisfaction rate.

    Interest based

    Use these specialized networks to share your hobbies and unique interests with others. Sites and apps related to your industry can help you network by shared interest as well.

    Sharing economy

    These sites give people access to resources by encouraging them to share goods and services. For example, a sharing economy site focused on pets could help a user find someone to take care of their dog while on vacation.

    Social shopping

    These networks help people spot trends, share great finds, make purchases and follow their favorite brands. They focus on e-commerce, and the social element makes it engaging and entertaining.

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