SEO Freindly Website Development

SEO Freindly Website

Aravali SEO Freindly Website Development Services

With so many people clicking on organic search listings, it’s vital that you use search engine optimization (SEO) to help your site rank higher in the search results. By investing in creating an SEO-friendly website, you will rank better in the search results and drive more traffic to your page.

Every business should invest in building a strong website strategy. I cannot understate the importance of having a great website for your organization and/or brand. In marketing, perception is reality. A flat, static online presence that only communicates in one direction without segmentation does not reflect well for a brand. I have seen so many organizations with no website or a TERRIBLE website, even organizations with thousands of employees making hundreds of millions of dollars in revenue! A website is the anchor for your digital marketing efforts. For this reason, one of the first steps I always take with a potential client is to assess their website.

seo freindly website development

If you want to drive more traffic online for your business, you must create an SEO-friendly website. When your site is friendly to search engines, you’ll appear in more relevant search results and boost traffic on your website. SEO takes time to implement and show results, so you will need to spend time planning your SEO strategy.

If you don’t have the time to dedicate to your SEO strategy, our team at Aravali Bharat can help. We have over 6 years of experience creating SEO campaigns that drive valuable results for our clients. seo freindly design

Let’s look SEO Freindly Website

Use responsive design for mobile user –

When you’re trying to create SEO-friendly website design, it’s challenging to know what elements are crucial to helping your business drive success. Responsive design is one of those vital components of driving success for your business. If you want to create an SEO-friendly website, you must integrate responsive design into your site. Responsive design allows your website to adapt to whatever device a user is using. Whether they access your site on a mobile phone, tablet, or desktop, they will get the version of your website that is best for their device. Each device has a different sized screen, which means that your website must adapt to fit those screens.

responsive website
Create website content with valuable keywords –

Content creation is an integral part of your website. When you create content, you help drive traffic to your site and get leads to engage on your site. Not only does it help establish yourself as an authority in your field, but it also helps you target valuable keywords to drive interested leads to your page. To start creating content, you must choose your topic. Choosing your topic is where keyword selection comes into play. Keywords trigger your website to appear in relevant search results. To find the right key terms, conduct keyword research. This research allows you to find relevant vital phrases for your SEO listing and see the value of those terms. You will focus on long-tail keywords.

seo keyword
Optimize header tags to help search engines –

If you want to know how to make your website SEO-friendly, start by optimizing your header tags. Header tags are the headings that designate the start of a section. The title of this section is a header! To start optimizing your headers, integrate your most important keywords into them. For the title of your page, you’ll want to incorporate your most important keyword into the title. This integration helps Google understand the context of your page, so it’s necessary to integrate your most important keyword into the title to ensure you rank for that keyword.

h1 tag
Use internal linking to help search engines crawl –

As you learn more about how to make your website SEO-friendly, don’t forget to focus on internal linking on your site. Internal linking is an easily overlooked part of SEO. This practice helps search engines discover new pages on your website and index them. You may have awesome pages with valuable content on your website, but Google may not be able to find it. Google won’t always find every page you have your website, so you need to help Google find them. Internal linking helps Google discover these pages and index them in the search results. If you want to use internal links on your site, use them correctly. You don’t want to add links to your pages randomly to get those pages indexed. The pages need to be relevant to the topic and anchor text you’re using on the page.

internal link building
Optimize meta descriptions to boost –

When you search on Google, the first thing you see is the title of the page. Underneath the title, you see a small paragraph description that gives you a sneak preview of the page. This small paragraph is your meta description. Meta description is an excellent example of how to utilize this little descriptive space to rank for keywords while providing your audience with a valuable summary. The meta description tells you exactly what to expect. If you click on the listing, the meta description is accurate — you’ll find a video and step-by-step instructions. Your meta description should be relevant and fill as much of the space as possible. You have about 150 characters for your meta description before three dots appear and your text is cut off. This cutoff means that people won’t see information beyond the 150 characters, and your information may get cut off at an awkward or crucial part of your description.

seo meta description
Focus on readability to keep people on your site longer –

As you create your SEO-friendly website design and optimize your page, it’s easy to get lost in the design and technical aspects of your website. When you do these optimizations, don’t forget to focus on the overall appearance of your site. Most importantly, focus on the readability of your site to ensure your audience can read your information. If you have a beautifully designed website, it won’t matter if people can’t read your information. People come to your site for information. While your design sets the first impression, your content determines if that first impression remains positive. A big part of SEO isn’t technical, but rather, humanistic. Google wants to promote websites that please users and prove relevant to their needs. If your audience can’t read your content to determine its relevance, you will fail to have a user-friendly website, which impacts your SEO friendliness. To prevent this mistake from happening, ensure that the content on your page is easily readable. Start by choosing the right text size for your page. Generally, your page text should be 16pt or larger to ensure your audience can easily read it without zooming in to the page.

content readability
Improve page load time by optimizing images –

Your website’s load time strongly impacts your SEO friendliness. If you don’t have a fast-loading website for users to access information, you risk leads bouncing from your site to go to a competitor’s site. When you’re trying to improve your site’s load time, look at the images on your website. Pictures are a great addition to any site, but they can bog down your site with large file sizes. To improve your site’s load time, compress image sizes to help your site load quicker. By compressing your image size, you will improve your image load time, which will enhance your site’s load time. Since the files won’t be as large, it won’t take your site as long to load them. It improves the overall load time of your website.

page load time

  • 38% of people will stop engaging with a website if the content/layout is unattractive.
  • 81% of shoppers conduct online research before making big purchases.
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.
  • 71% of B2B researchers start their research with a generic search.
  • 72% of consumers who did a local search visited a store within five miles.
  • 50% of local searches lead mobile visitors to visit stores within one day.
  • 78% of local-mobile searches result in offline purchases.
  • These statistics scream to the point that having a strong website is fundamental to establishing strong digital marketing strategies.

    analysis of seo freindly website
    benefit of seo freindly website development

    Top 10 Benefits of SEO Freindly Website

    Below are the benefits of SEO Freindly Website Development

    • Target Customer Look
    • Your Top 3-5 Goals
    • Your Branding Strategy
    • Create a Site Map
    • Research Keywords
    • Great On-Page SEO
    • Professional Looking
    • Create Web Pages
    • Create an Analytics
    • Test, Test, Test
    Define What Your Target Customer Looks Like -

    Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you define your digital marketing strategy in targeting efforts, especially when building profiles to target via advertising. Buyer Persona creation is an important starting point for all online marketing efforts, allowing you to properly tailor your marketing programs for each potential customer segment.

    Establish Your Top 3-5 Goals and Order Them in Priority -

    It’s important to know why you’re creating a website in the first place. Having a website strategy that includes clearly defined goals is key to setting yourself up for success. Are you trying to increase leads or sales for your products? Which products are most important? Are you trying to increase your search engine optimization (SEO)? Are you trying to convert a higher percentage of visitors to your site to leads? Taking time to think about these questions can help you have purpose when developing your website strategy.

    Determine Your Branding Strategy -

    Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my recent post, I highlighted 6 components of a brand strategy.

  • A Brand’s Purpose
  • A Brand’s Positioning
  • A Brand’s Promise
  • A Brand’s Beliefs
  • A Brand’s Personality
  • A Brand’s Book Cover

  • brand strategy
    Create a Site Map with your Goals Top of Mind -

    A site map is just a fancy word that means a structure that you create before you build the site. While there are professional programs out there to help you develop a site map for your website strategy, you can create one in simple software such as Excel. In my site maps, I include the hierarchy of the pages on my site. I include SEO keywords (more on that later), individual page structure, and even copy. A site map is a very nice tool to get organized before you actually launch the build of your site.

    Research Keywords in Your Industry that Customers Search For -

    Every industry, no matter how obscure it is, has keywords in search engines that people search for. Choosing the right keywords for your website strategy is a critical step.

  • Find keywords with at least 200 searches per month, less than 2000 searches per month (to start).
  • Find keywords that aren’t overly competitive.
  • Find keywords that have a cost per click (for Google AdWords). These words are good indicators for competition.
  • Find keywords that are in your industry or related to your industry.

  • seo keyword research
    Write Copy that Gives you Great On-Page SEO -

    After you’ve found your keywords for your website strategy, it’s important to optimize the copy for those keywords.

  • Write at least 300 words (try to aim for 1000+. This post has over 1600 words).
  • Make sure your keyword density is appropriate.
  • Write a meta title that includes your keyword.
  • Write a meta description that includes your keyword.
  • Don’t optimize multiple pages on your website for the same keyword.

  • on page seo
    Build a Professional Looking and Functioning Website on All Devices -

    Creating a professional website is critical. Brands or companies with sub par sites do their brand image a major disservice. Quality should be a top priority to give the perception that your products/services are also top quality. With so many people now using mobile devices and tablets, it’s critical to make sure that your website properly responds to different browser sizes and types. It’s imperative to design a website that is responsive. In addition to how your website looks, your website strategy should be one that functions properly. Make sure all your links are clickable, all your forms work properly, and all your pages load correctly. Very few things frustrate users more than a non-functioning site.

    Create Web Pages as Landing Pages -

    In my website strategy, I like to think that each page is a “landing page.” In other words, I want each page to have the ability to stand alone if needed. This can be very useful if you start advertising, start using email marketing campaigns, and other campaigns. Below are key components

  • Header image.
  • H1 Title in the header image, or just below.
  • A purpose why a person should be on that site. Do I want their email address? Do I want them to buy something? Don’t make them have to spend time searching all over your site, organize your content appropriately.
  • A call to action (CTA) button above the fold (the area people see without scrolling). I typically include at least 2 CTA’s on each page, top and bottom.
  • Essential information broken up by images, bullets, etc. Make it interesting to the reader, not just a solid block of text.

  • landing page
    Create an Analytics Strategy -

    Creating an analytics strategy in your website strategy is important for several reasons. It’s important see how your campaigns are going, how each page is performing, and to be able to make data-driven decisions. Building “Goals” in Google Analytics and setting up Google Tag Manager to track events happening on your website. You can then see key demographic/psychographic information on those who are accomplishing your goals.

    Test, Test, Test -

    It’s important to continue testing different aspects of your site. For example, try a blue CTA button one month, then try a green CTA botton (depending on your brand colors of course). All things won’t be exactly equal but it will give you a great idea of the click-through rate during a given time period. Setting up A/B tests is a great simple way to slowly improve. Once you know that the red button has a better CTR than the green button, change all your buttons to red and measure the success of those compared to the the green. Multivariate testing is another great test to use, but you’ll most likely need special software for that.

    seo freindly website test
    SEO Freindly Website

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    Unique titles and Descriptions

    Each page of the website (including the home page) has a unique title and description. The titles are between 60-65 characters and the descriptions are aprx 150 characters.

    Well formatted URLs – URLS

    Permanent links or slugs (that’s the url of a webpage) are descriptive, all lower case and separated by dashes. It helps users and search engines identify concepts in the URL easier.

    Fast loading website pages

    Neither people nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly and generate more user interactions.

    It has unique and good content

    Content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website cannot be SEO friendly if it has content copied.

    Includes images that are optimized

    Search engines prefer text that’s the truth, but you also need to have images to your pages because people like it, it makes your content more interesting, easier to read, sharable etc.

    Pages have a meaningful structure

    A web page usually has Header, Breadcrumb menu, Page Title (that’s the H1 tag – there is only one per page), Well formatted text, Author information, Footer.

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